strongly
worded
letter
WE’VE ALL BEEN THERE. CONFRONTED BY PERSONAL AND PROFESSIONAL SITUATIONS THAT REQUIRE A RESPONSE BOTH POISED AND PURPOSEFUL. SOMETIMES THINGS JUST NEED TO BE SAID IN A DIRECT, AUTHENTIC WAY THAT DOESN’T SPARE THE ROD OR SPOIL THE CHILD.
A STRONGLY WORDED LETTER BRINGS CLARITY. IT CHANNELS FEELING. IT ESTABLISHES A VOICE IN A WILDERNESS OF CEASELESS STATIC. IT GIVES STRUCTURE TO RESPONSES FUELED BUT OFTEN CLOUDED BY EMOTION. IT’S A CIVILIZED WAY TO STAND UP AND BE HEARD.
i said good day sir
the wrong situation needs the RIGHT RESPONSE
01
EXAMPLE: THE SHORT-TERM RELATIONSHIP
NEW!
PROJECT: THREE-MONTH BOYFRIEND
WHAT WE’LL COVER: IT’S TOO WEIRD
MAYBE YOU THOUGHT I WAS SOMEBODY ELSE. MAYBE YOU THOUGHT CERTAIN BEHAVIORS WERE ACCEPTABLE. MAYBE YOU THOUGHT A LOT OF THINGS. WHO KNOWS? WHAT IS CERTAIN IS THAT THE THINGS YOU SAID THE OTHER NIGHT VERY CLEARLY STATED YOUR OPINION ON A GREAT MANY THINGS.
02
EXAMPLE: SERVICE PROVIDER
PROJECT: AUTOMOTIVE WORK
WHAT WE’LL COVER: BASIC HUMAN DECENCY
THE AUTOMOTIVE BUSINESS, AT EVERY LEVEL, IS OVERWHELMINGLY MALE, CONSERVATIVE, AND CLOISTERED. THE INSULARITY CAN BE DAUNTING FOR SO MANY PEOPLE WHO DEPEND ON CARS. YOUR ADVERTISING SAID YOU WERE DIFFERENT, AND I BELIEVED YOU.
MY STRONGLY WORDED LETTER MADE ME 60% more affirming of myself WITHIN MINUTES OF SENDING.
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FIND YOUR VOICE
✦
FIND YOUR VOICE ✦
STILL HAVE QUESTIONS? let’s have a word.
J. SWEENEY, PRESIDENT